{"id":1878,"date":"2016-01-02T05:05:38","date_gmt":"2016-01-02T05:05:38","guid":{"rendered":"http:\/\/www.joshworth.com\/jw\/?post_type=avada_portfolio&#038;p=1878"},"modified":"2019-10-03T15:47:54","modified_gmt":"2019-10-03T15:47:54","slug":"sony-connect","status":"publish","type":"avada_portfolio","link":"https:\/\/joshworth.com\/jpw\/portfolio-items\/sony-connect\/","title":{"rendered":"Sony Connect"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\">\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-1878 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"connect_home\" data-caption=\"\n\t\t\t\tWelcome screen.\t\t\" href='https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect_home.jpg'><img decoding=\"async\" width=\"1027\" height=\"773\" src=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect_home.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" aria-describedby=\"gallery-1-704\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271027%27%20height%3D%27773%27%20viewBox%3D%270%200%201027%20773%27%3E%3Crect%20width%3D%271027%27%20height%3D%27773%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect_home.jpg\" data-srcset=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect_home-200x151.jpg 200w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect_home-300x226.jpg 300w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect_home-400x301.jpg 400w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect_home-600x452.jpg 600w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect_home-768x578.jpg 768w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect_home-800x602.jpg 800w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect_home-1024x771.jpg 1024w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect_home.jpg 1027w\" data-sizes=\"auto\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-704'>\n\t\t\t\t\n\t\t\t\tWelcome screen.\t\t\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"connect01\" data-caption=\"\n\t\t\t\tMusic browsing\t\t\" href='https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect01.jpg'><img decoding=\"async\" width=\"1027\" height=\"773\" src=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect01.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" aria-describedby=\"gallery-1-708\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271027%27%20height%3D%27773%27%20viewBox%3D%270%200%201027%20773%27%3E%3Crect%20width%3D%271027%27%20height%3D%27773%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect01.jpg\" data-srcset=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect01-200x151.jpg 200w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect01-300x226.jpg 300w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect01-400x301.jpg 400w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect01-600x452.jpg 600w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect01-768x578.jpg 768w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect01-800x602.jpg 800w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect01-1024x771.jpg 1024w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect01.jpg 1027w\" data-sizes=\"auto\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-708'>\n\t\t\t\t\n\t\t\t\tMusic browsing\t\t\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"connect02\" data-caption=\"\n\t\t\t\tPrototype for a way to discover users with similar tastes.\t\t\" href='https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect02.jpg'><img decoding=\"async\" width=\"1027\" height=\"773\" src=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect02.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" aria-describedby=\"gallery-1-707\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271027%27%20height%3D%27773%27%20viewBox%3D%270%200%201027%20773%27%3E%3Crect%20width%3D%271027%27%20height%3D%27773%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect02.jpg\" data-srcset=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect02-200x151.jpg 200w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect02-300x226.jpg 300w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect02-400x301.jpg 400w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect02-600x452.jpg 600w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect02-768x578.jpg 768w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect02-800x602.jpg 800w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect02-1024x771.jpg 1024w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect02.jpg 1027w\" data-sizes=\"auto\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-707'>\n\t\t\t\t\n\t\t\t\tPrototype for a way to discover users with similar tastes.\t\t\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"connect04\" data-caption=\"\n\t\t\t\tPrototype for an online media store\t\t\" href='https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect04.jpg'><img decoding=\"async\" width=\"1023\" height=\"741\" src=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect04.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" aria-describedby=\"gallery-1-705\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271023%27%20height%3D%27741%27%20viewBox%3D%270%200%201023%20741%27%3E%3Crect%20width%3D%271023%27%20height%3D%27741%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect04.jpg\" data-srcset=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect04-200x145.jpg 200w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect04-300x217.jpg 300w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect04-400x290.jpg 400w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect04-600x435.jpg 600w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect04-768x556.jpg 768w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect04-800x579.jpg 800w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect04.jpg 1023w\" data-sizes=\"auto\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-705'>\n\t\t\t\t\n\t\t\t\tPrototype for an online media store\t\t\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"connect03\" data-caption=\"\n\t\t\t\tPrototype for a new type of media discovery tool.\t\t\" href='https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect03.jpg'><img decoding=\"async\" width=\"1023\" height=\"741\" src=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect03.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" aria-describedby=\"gallery-1-706\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271023%27%20height%3D%27741%27%20viewBox%3D%270%200%201023%20741%27%3E%3Crect%20width%3D%271023%27%20height%3D%27741%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect03.jpg\" data-srcset=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect03-200x145.jpg 200w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect03-300x217.jpg 300w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect03-400x290.jpg 400w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect03-600x435.jpg 600w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect03-768x556.jpg 768w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect03-800x579.jpg 800w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/connect03.jpg 1023w\" data-sizes=\"auto\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-706'>\n\t\t\t\t\n\t\t\t\tPrototype for a new type of media discovery tool.\t\t\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.8399999999999%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\">\n<h2>Sony Connect<\/h2>\n<p>As you may recall, when Apple was first getting started as a digital media retailer, they weren&#8217;t alone. Companies like Sony knew they had to act fast if they wanted to meet the growing consumer demand for music and video downloads and also compete with Apple&#8217;s ever-expanding iTunes service.<\/p>\n<p>A beta release of Sony&#8217;s online media store &#8211; called Connect &#8211; was proving to be a usability nightmare so they enlisted the help of <a href=\"http:\/\/www.ipk.com\" target=\"_blank\" rel=\"noopener noreferrer\">IPK<\/a>, the user-experience consulting group I&#8217;m a part of. As the lead designer for the team, I helped to develop discovery tools and social networking features that might propel the service into the future. We created several prototypes to re-think how music and movies could be organized, presented, and shared.<\/p>\n<p>As a follow-up project,we re-designed the existing service to better facilitate the sale and management of content. This basically amounted to a reverse-engineering of the iTunes user experience which gave me the opportunity to closely understand and possibly improve upon the innovations coming out of Cupertino. Unfortunately, despite the cleaned up interface, and the valiant efforts of some sharp brains, the Sony Connect experience proved to be overly burdened by device compatibility requirements, an unwieldy rights-managment model, and conflicting interests within the company. The weight of all this was ultimately felt by the user, compelling them to turn elsewhere to quench their thirst for digital entertainment.<\/p>\n<p>For me, this was a great lesson in how the process of designing an on-screen interface can be used to uncover and clarify big-picture strategic issues.<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Prototype for a digital media service<\/p>\n","protected":false},"author":1,"featured_media":3380,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[88,67,86,60,70,68],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-1878","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-entertainment","portfolio_category-information-architecture","portfolio_category-innovation","portfolio_category-major-projects","portfolio_category-prototype","portfolio_category-strategy"],"_links":{"self":[{"href":"https:\/\/joshworth.com\/jpw\/wp-json\/wp\/v2\/avada_portfolio\/1878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joshworth.com\/jpw\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/joshworth.com\/jpw\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/joshworth.com\/jpw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/joshworth.com\/jpw\/wp-json\/wp\/v2\/comments?post=1878"}],"version-history":[{"count":0,"href":"https:\/\/joshworth.com\/jpw\/wp-json\/wp\/v2\/avada_portfolio\/1878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/joshworth.com\/jpw\/wp-json\/wp\/v2\/media\/3380"}],"wp:attachment":[{"href":"https:\/\/joshworth.com\/jpw\/wp-json\/wp\/v2\/media?parent=1878"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/joshworth.com\/jpw\/wp-json\/wp\/v2\/portfolio_category?post=1878"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/joshworth.com\/jpw\/wp-json\/wp\/v2\/portfolio_skills?post=1878"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/joshworth.com\/jpw\/wp-json\/wp\/v2\/portfolio_tags?post=1878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}