{"id":1929,"date":"2016-01-07T21:53:21","date_gmt":"2016-01-07T21:53:21","guid":{"rendered":"http:\/\/www.joshworth.com\/jw\/?post_type=avada_portfolio&#038;p=1929"},"modified":"2019-10-03T15:33:29","modified_gmt":"2019-10-03T15:33:29","slug":"focus-features","status":"publish","type":"avada_portfolio","link":"https:\/\/joshworth.com\/jpw\/portfolio-items\/focus-features\/","title":{"rendered":"Focus Features"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\">\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-1929 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"JW_ff_mockup02\" data-caption=\"\n\t\t\t\tHome page concept\t\t\" href='https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/JW_ff_mockup02.jpg'><img decoding=\"async\" width=\"1152\" height=\"1370\" src=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/JW_ff_mockup02.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" aria-describedby=\"gallery-1-641\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271152%27%20height%3D%271370%27%20viewBox%3D%270%200%201152%201370%27%3E%3Crect%20width%3D%271152%27%20height%3D%271370%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/JW_ff_mockup02.jpg\" data-srcset=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/JW_ff_mockup02-200x238.jpg 200w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/JW_ff_mockup02-252x300.jpg 252w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/JW_ff_mockup02-400x476.jpg 400w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/JW_ff_mockup02-600x714.jpg 600w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/JW_ff_mockup02-768x913.jpg 768w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/JW_ff_mockup02-800x951.jpg 800w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/JW_ff_mockup02-861x1024.jpg 861w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/JW_ff_mockup02.jpg 1152w\" data-sizes=\"auto\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-641'>\n\t\t\t\t\n\t\t\t\tHome page concept\t\t\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"focus03\" data-caption=\"\n\t\t\t\tHome Page Concept\t\t\" href='https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus032.jpg'><img decoding=\"async\" width=\"1048\" height=\"795\" src=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus032.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" aria-describedby=\"gallery-1-649\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271048%27%20height%3D%27795%27%20viewBox%3D%270%200%201048%20795%27%3E%3Crect%20width%3D%271048%27%20height%3D%27795%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus032.jpg\" data-srcset=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus032-200x152.jpg 200w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus032-300x228.jpg 300w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus032-400x303.jpg 400w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus032-600x455.jpg 600w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus032-768x583.jpg 768w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus032-800x607.jpg 800w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus032-1024x777.jpg 1024w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus032.jpg 1048w\" data-sizes=\"auto\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-649'>\n\t\t\t\t\n\t\t\t\tHome Page Concept\t\t\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"focus01\" data-caption=\"\n\t\t\t\tConcept for a full-screen film page template.\t\t\" href='https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus012.jpg'><img decoding=\"async\" width=\"1048\" height=\"795\" src=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus012.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" aria-describedby=\"gallery-1-648\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271048%27%20height%3D%27795%27%20viewBox%3D%270%200%201048%20795%27%3E%3Crect%20width%3D%271048%27%20height%3D%27795%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus012.jpg\" data-srcset=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus012-200x152.jpg 200w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus012-300x228.jpg 300w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus012-400x303.jpg 400w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus012-600x455.jpg 600w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus012-768x583.jpg 768w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus012-800x607.jpg 800w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus012-1024x777.jpg 1024w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus012.jpg 1048w\" data-sizes=\"auto\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-648'>\n\t\t\t\t\n\t\t\t\tConcept for a full-screen film page template.\t\t\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"focus02\" data-caption=\"\n\t\t\t\tWireframe for the film page template.\t\t\" href='https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus021.jpg'><img decoding=\"async\" width=\"1048\" height=\"795\" src=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus021.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" aria-describedby=\"gallery-1-647\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271048%27%20height%3D%27795%27%20viewBox%3D%270%200%201048%20795%27%3E%3Crect%20width%3D%271048%27%20height%3D%27795%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus021.jpg\" data-srcset=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus021-200x152.jpg 200w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus021-300x228.jpg 300w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus021-400x303.jpg 400w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus021-600x455.jpg 600w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus021-768x583.jpg 768w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus021-800x607.jpg 800w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus021-1024x777.jpg 1024w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus021.jpg 1048w\" data-sizes=\"auto\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-647'>\n\t\t\t\t\n\t\t\t\tWireframe for the film page template.\t\t\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"focus04\" data-caption=\"\n\t\t\t\tWireframe for the news section\t\t\" href='https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus041.jpg'><img decoding=\"async\" width=\"1048\" height=\"795\" src=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus041.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" aria-describedby=\"gallery-1-646\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271048%27%20height%3D%27795%27%20viewBox%3D%270%200%201048%20795%27%3E%3Crect%20width%3D%271048%27%20height%3D%27795%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus041.jpg\" data-srcset=\"https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus041-200x152.jpg 200w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus041-300x228.jpg 300w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus041-400x303.jpg 400w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus041-600x455.jpg 600w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus041-768x583.jpg 768w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus041-800x607.jpg 800w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus041-1024x777.jpg 1024w, https:\/\/joshworth.com\/jpw\/wp-content\/uploads\/2012\/11\/focus041.jpg 1048w\" data-sizes=\"auto\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-646'>\n\t\t\t\t\n\t\t\t\tWireframe for the news section\t\t\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.8399999999999%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2>Focus Features<\/h2>\n<p>It&#8217;s always nice to work for a company that produces things you enjoy. So when the company behind <em>Lost in Translation<\/em> and <em>Eternal Sunshine of the Spotless Mind<\/em> needed help with their website, I was more than happy to step up.<\/p>\n<p>I was working with IPK on this project, and one of the services we offer is a discovery phase in which we interview key stakeholders and distill their responses into a strategy presentation. For Focus Features, this became a kind of corporate therapy to help them solve a minor branding identity crisis. Their existing site was trying to be a marketing tool, while at the same time, attempting to be a community destination for cinephiles. We identified the places where these two approaches were causing conflict (both on the site and in the ranks of a staff with offices on both coasts) and presented some design recommendations that would help them achieve their goals.<\/p>\n<p>In the design phase, I developed user experience wireframes for a number of use-case scenarios in order to define the site structure, then built click-through mockups to demonstrate how visitors would find release dates, learn about films and filmmakers, and engage with site content.<\/p>\n<p><a href=\"www.focusfeatures.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.focusfeatures.com<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Digital strategy consulting for the indie film studio.<\/p>\n","protected":false},"author":1,"featured_media":3377,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[87,88,67,60,68],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-1929","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-discovery","portfolio_category-entertainment","portfolio_category-information-architecture","portfolio_category-major-projects","portfolio_category-strategy"],"_links":{"self":[{"href":"https:\/\/joshworth.com\/jpw\/wp-json\/wp\/v2\/avada_portfolio\/1929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joshworth.com\/jpw\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/joshworth.com\/jpw\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/joshworth.com\/jpw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/joshworth.com\/jpw\/wp-json\/wp\/v2\/comments?post=1929"}],"version-history":[{"count":0,"href":"https:\/\/joshworth.com\/jpw\/wp-json\/wp\/v2\/avada_portfolio\/1929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/joshworth.com\/jpw\/wp-json\/wp\/v2\/media\/3377"}],"wp:attachment":[{"href":"https:\/\/joshworth.com\/jpw\/wp-json\/wp\/v2\/media?parent=1929"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/joshworth.com\/jpw\/wp-json\/wp\/v2\/portfolio_category?post=1929"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/joshworth.com\/jpw\/wp-json\/wp\/v2\/portfolio_skills?post=1929"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/joshworth.com\/jpw\/wp-json\/wp\/v2\/portfolio_tags?post=1929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}