Film Fresh

Film Fresh is an online retailer that offers mainstream and indie films for sale or rent. During a transition to a streaming format, they asked for some help carving a unique niche for themselves in the age of Netflix, iTunes and Hulu.
Working with IPK, I helped pick the brains of the company stakeholders to formulate a guiding mission that would allow them to move forward with confidence. While conducting a competitive analysis, I had a chance to take a careful look at what’s going on in the ever-changing world of digital film distribution. (It’s like a wild west carnival, in case you’re wondering.) After some in-depth strategizing, the leadership at Film Fresh realized what they really wanted, was to be online equivalent of the corner video store where you could go to not only find the hot new releases, but also get a recommendation from the guy behind the counter for a movie you’ve maybe never heard of.
As an experimental foray into this territory, we developed a recommendation tool called the Film Finder that would provide a unique way for users to discover new films.
There’s still a lot of work to do on the rest of the site, but we hopefully got them pointed in the right direction.