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- Home page concept
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- Home Page Concept
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- Concept for a full-screen film page template.
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- Wireframe for the film page template.
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- Wireframe for the news section
Focus Features
It’s always nice to work for a company that produces things you enjoy. So when the company behind Lost in Translation and Eternal Sunshine of the Spotless Mind needed help with their website, I was more than happy to step up.
I was working with IPK on this project, and one of the services we offer is a discovery phase in which we interview key stakeholders and distill their responses into a strategy presentation. For Focus Features, this became a kind of corporate therapy to help them solve a minor branding identity crisis. Their existing site was trying to be a marketing tool, while at the same time, attempting to be a community destination for cinephiles. We identified the places where these two approaches were causing conflict (both on the site and in the ranks of a staff with offices on both coasts) and presented some design recommendations that would help them achieve their goals.
In the design phase, I developed user experience wireframes for a number of use-case scenarios in order to define the site structure, then built click-through mockups to demonstrate how visitors would find release dates, learn about films and filmmakers, and engage with site content.
